I write highly-focused marketing copy for the education and training sectors.
Educational copy requires clear targeting because with today's emphasis on educational outcomes and completion rates, you can't afford to recruit and sign up 'anything with a pulse.'
If you want a sustainable future in the current economic climate, it's essential that you engage with and enroll the people who will thrive at your school or company.
focus on you - to get your story right
To achieve that, you need to clearly communicate who you are.
It's my job to put your 'essence' into words, and it seems to be working. I've had former clients say to me, 'How did you do that?' when I write their story in an authentic and compelling way.
It's pretty simple really. I'm a good listener - attentive and focused. And that will be reflected in anything I write for you.
But there's another thing that's at least as important as getting your story right.
focus on your target audience - so they'll want to listen
You need to know who you're talking to.
Here are a few of the things I do to get a clear sense of who your best prospects or clients are, and the best way to reach them.
- Tap into the experience of your recruiters or sales reps
- Monitor social media, blogs, and forums
- Research Amazon book reviews
- Review web analytics
The techniques will vary depending on your needs, but it's all there if you want it.
focus on education . . . and other things too
I confess, I'm a bit of an education junkie. I'm a former academic and possibly over-zealous student. At last count I've either taught at or attended 6 universities and taken a multitude of training programs.
So education and training are in my blood. And since it's something I care about and understand from the inside, I'm able to tap into the world of your business or school easily and accurately if that's where you live too.
But being the curious type, I'm interested in lots of other kinds of companies too. I've recently done work for builders, IT companies, and clothing designers.
So regardless of what business you're in, email me today to find out how I can give your marketing messages a razor-sharp focus.