Copywriting services for education and training

I write highly-focused marketing copy for the education and training sectors.

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Educational copy requires clear targeting because with today's emphasis on educational outcomes and completion rates, you can't afford to recruit and sign up 'anything with a pulse.'

If you want a sustainable future in the current economic climate, it's essential that you engage with and enroll the people who will thrive at your school or company.

focus on you - to get your story right

To achieve that, you need to clearly communicate who you are.

It's my job to put your 'essence' into words, and it seems to be working. I've had former clients say to me, 'How did you do that?' when I write their story in an authentic and compelling way.

It's pretty simple really. I'm a good listener - attentive and focused. And that will be reflected in anything I write for you.

But there's another thing that's at least as important as getting your story right.

focus on your target audience - so they'll want to listen

You need to know who you're talking to.

Here are a few of the things I do to get a clear sense of who your best prospects or clients are, and the best way to reach them.

  • Tap into the experience of your recruiters or sales reps
  • Monitor social media, blogs, and forums
  • Research Amazon book reviews
  • Review web analytics

The techniques will vary depending on your needs, but it's all there if you want it.

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focus on education . . . and other things too

I confess, I'm a bit of an education junkie. I'm a former academic and possibly over-zealous student. At last count I've either taught at or attended 6 universities and taken a multitude of training programs.

So education and training are in my blood. And since it's something I care about and understand from the inside, I'm able to tap into the world of your business or school easily and accurately if that's where you live too.

But being the curious type, I'm interested in lots of other kinds of companies too. I've recently done work for builders, IT companies, and clothing designers.

So regardless of what business you're in, email me today to find out how I can give your marketing messages a razor-sharp focus.

Photo Credit: Nina Matthews Photography via Compfight cc

  • Comments from happy clients

    'Great contractor. Understood our requirements right away without too much additional explanation. Did everything in the time we needed the copy by. Injected the fun that we needed into the copy and more. Thanks Julie. Will definitely use you again.'

    Mark Young, Monkey See Monkey Do TV

    'Julie Wuthnow’s ability to conceptualize both my diverse audiences and how to frame the white paper to generate genuine interest among them was outstanding. She listened carefully, checked back for clarification, and produced a white paper that is strategically useful and getting positive feedback from all I give it to. It is accessible, informative, and succinct. I highly recommend her service.'

    Dr Jessica Johnston, Internship Director, Canterbury University

    'Julie was a pleasure to work with. We will work with her again.'

    Brent Yax, President & CEO, Awecomm Technologies

    'Julie undertook to do a piece of writing as a proposal for a fundraising application. Her particular skill was impressive in being able to take the original draft, and craft it in words which did not alter the original sense or direction of the document but was able to present the message in a vastly improved way. This then communicated the story much more effectively. We were delighted when we heard it secured our funding.'

    Dr. Sue Bagshaw, Chairperson, Te Korowai Youth Well-Being Trust