I write web copy for higher education because it's what I know and love.
I spent twenty years as an academic, most recently twelve years at the University of Canterbury in Christchurch, New Zealand. I attended Stanford University, the University of Washington, and the University of Hawai'i. I left my academic position in 2008 to dedicate myself to full-time writing and remain committed to the sector.
I know the workings of American and New Zealand universities from the inside, so I'll able to hit the ground running on your projects. My specialties include website copy, video scripts, white papers, and authority web content for universities and colleges. I can also provide advice on website usability, social media strategies, and search engine optimization.
'Julie Wuthnow’s ability to conceptualize both my diverse audiences and how to frame the white paper to generate genuine interest among them was outstanding. She listened carefully, checked back for clarification, and produced a white paper that is strategically useful and getting positive feedback from all I give it to. It is accessible, informative, and succinct. I highly recommend her service.'
Dr Jessica Johnston, Internship Director, Canterbury University
During my years in academia, I won a Fulbright Lectureship in Finland, and an award for teaching excellence at the University of Canterbury.
I also took on numerous administrative roles, including Head of Department, which means I have broad knowledge of the business of running a university. For more details on my previous experience, please refer to my curriculum vitae.
keeping you up to speed
What counts as best practice on the web is constantly in flux. That means you and I both need to know
- how the latest changes to Google's algorithm will affect search results and web strategies
- whether Pinterest is useful for colleges and universities
- how 'generic' copywriting needs to be adapted to the higher education sector
- and much more
To stay on top of these ongoing changes, I keep up with the best blogs, e-newsletters, books, webinars, online courses and live trainings that I can find. I share the insights I've gained through my client work, and via regular postings on the university copywriter blog.
Please join me on the blog by signing up for the RSS feed or email updates in the right-hand column. I'd love to hear what's working online for your school, or any suggestions you have about topics you'd like me to investigate.
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a bit more of the story
I arrived in higher education through a varied and non-linear path. I spent 6 years as a stockbroker in Seattle in the 1980s, and learned the fundamentals of the world of money and what it takes to run a business.
In an even earlier life, I won a National Merit Scholarship, went to Stanford University for a couple of years, completed most of a pre-medical program, and then thankfully realized medicine wasn’t for me before making the mistake of actually applying to medical school.
When I was younger I loved to travel, taking long sojourns in Europe, the Middle East, and Mexico. More recently I've gotten as far as Australia and the Cook Islands, and make regular trips to the US to keep in touch with family and friends.
But since moving to New Zealand in 1996, most often I'm happiest staying close to home with Italian greyhound Bruno, Burmese cat Dora, and human being Cate.
Contact me today at julie@juliewuthnow.com, and let's discuss how I can make your job easier.
