‘So, from now on I’m telling Congress we should steer federal campus-based aid to those colleges that keep tuition affordable, provide good value, serve their students well. We are putting colleges on notice.’ Barack Obama, State of the Union Address 2012
Budgets are already…
Have a look at this short video for some tips on how to make the copy on your university website work for you instead of against you.
There’s only brief coverage of each topic here, but I’ll be covering each one in more depth in later posts. Subscribe to the blog to make…
Yes. Here’s why.
We hear a lot of theories about why graduation rates in the United States are so low.* Educators, journalists and politicians count poor academic preparation, financial pressures, and binge drinking as likely causes.
And for good reason. As ACT (an American college testing company) reports, ‘only…
We’ve all experienced how hard it can be to find the right bolt, button or nail for the job we need to get done. It can feel like a hopeless hunt in the dark if you don’t have clear labels on the little jars that you’ve got lying around, and even…
Goodbye green marketing, hello university copywriting.
The business model has been revised, the website reconfigured, the new business cards are on the way.
And of course a new blog. While I may occasionally slip in the odd comment about sustainability, the focus here will be on higher education. In particular, stories about…
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