We all know it takes more than a website to attract the best faculty and staff to your university. Without institutional support for quality teaching and research, and an attractive employment package, a high-performing website isn't going to get you very far in recruiting top-level academics.
Nonetheless, your website matters a lot, in both recruitment and retention. You want job applicants that are a good fit with your values and goals, and your website is a central tool in communicating who you are to prospective employees.
- Do you fancy yourself as innovative and high-tech, or proudly traditional?
- Are you primarily research-based or focused on teaching and mentoring students?
- Are you liberal culture critics or faith-based and conservative?
- Is job training or critical thinking more important to you?
These are probably issues you already deal with in your marketing, but have you fine-tuned your approach?
- Have you researched your ideal employees and spoken directly to them in your marketing messages?
- Are you attracting the right prospective employees to the recruitment section of your website?
- Do you know how to use the analytic tools that can measure your website's success in attracting and engaging the people that will be right for you?
The more clearly you communicate who you are to exactly the people you want to reach, the more likely you are to attract and retain your ideal employees.
