and watch your college website attract the students you want and the funding you need
What would it mean for you if traffic to your website increased by 10%? Or even 20%?
turn your website into a powerful magnetic field for traffic & clicks
How would it help you if students, staff and donors spent twice as long on the site and visited 3-4 more pages than before?
And most importantly, what if 10-20% more took action to:
- request more information
- like your Facebook page
- enroll for courses
- donate money?
These are the results that will keep your college thriving so you can focus on your core business of teaching and research.
it's words that cause action
Good web design is important. And the carefully targeted use of photos can communicate a world of information at a glance.
But it's words that get people to click. A click into your site means that they want to know more. That you might you have what they want. That you understand them.
If you got the click, it's good copywriting that got you there.
web services
- Web copy. Julie's expertise in the specialized field of web copywriting will strengthen the measurable performance of your website by helping visitors to find your website, and then to check out your programs, browse your publicity materials, or enroll once they arrive.
- Website reviews. These reviews focus on the overall usability of the site, including ease of navigation, content reviews and visitor-friendly formatting.
- Advice on social media and content marketing. Julie can help you to improve your current efforts, or decide whether you want to begin new social media campaigns. Social media can either enhance or damage your reputation. If you decide it's right for you, Julie can show you how to keep safe and exploit it to the fullest.
- Online video script-writing, production and editing. Online visitors now expect to find video on quality websites, and videos are also a great way to improve your search engine rankings. Julie can write scripts for high-quality videos, or produce and/or edit short screen-capture or live videos suitable for sharing in social networks.
print copy
- White papers. Sometimes referred to as educational marketing, white papers can be used to explain complex topics in a way that is informative, persuasive, and yet avoids the hard sell. My white paper on the University of Canterbury Internship Programme was used to recruit employers into that program, for instance.
Other services available by request.
For more information, click on the live chat bubble at the top right corner. Or, for a free, no-obligation quotation contact Julie today.
All work for clients subject to Julie's terms of business.
Photo credit: oskay
