services

Web copy. Good design and clear website navigation are important, but it's words that cause people to take action. Julie's expertise in the specialized field of web copywriting will strengthen the measurable performance of your website by helping visitors to find your website, and then to check out your programs, browse your publicity materials, or enroll once they arrive.
Website reviews. These reviews focus on the overall usability of the site, including ease of navigation, content reviews and visitor-friendly formatting.
Advice on social media and content marketing. Julie can help you to improve your current efforts, or decide whether you want to leap into this new world at all. Social media can either enhance or damage your reputation. If you decide it's right for you, Julie can show you how to keep safe and exploit it to the fullest.
Online video production and editing. Online visitors now expect to find video on quality websites, and videos are also a great way to improve your search engine rankings. Julie can produce and edit short screen-capture or live videos tailor-made for the web.

Fundraising letters. Charitable donations have declined substantially in recent years. Julie employs good old-fashioned persuasive copy to help boost donations to your university.
Articles on research. Universities need to publicize the work of their best researchers in alumni newsletters, reports to government agencies, and in the media. Julie's long experience within academia enables her to translate complex research findings into a format that make them interesting and accessible to the general public.
White papers. Sometimes referred to as educational marketing, white papers can be used to explain complex topics in a way that is informative, persuasive, and yet avoids the hard sell. My white paper on the University of Canterbury Internship Programme was used to recruit employers into that program, for instance.

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