Take the PAIN out of your higher ed website

October 31, 2012 by

Here are some ways to make your website easy to use, and your visitors happy!

For more detailed discussion, check out this recent post.

A transcript appears below the video, in case you'd rather read this information.


Welcome to another short, snappy video for higher education.

This one’s called, ‘Take the PAIN out of your website.’ So, you know what’s a REAL PAIN?

How about websites that make things really difficult to find?

Or really difficult to understand?

Or how about just really annoying?

In this video, I’ll give you a few short tips on how to make your website EASY, so that your visitors go away happy, and with a good impression of you.

The first big favor you can do for them is to give them what they expect on a website.  And the easiest way to do that is to follow web conventions.

That means, put a search field and navigation bars where they expect to find them, and make sure they can always figure out where they are.

It also helps to ratchet the ‘volume’ of your site right down.  So avoid visual clutter, noise like auto start videos, or cramming too much information onto one page.

And try to maintain a consistent visual style by limiting yourself to just a few colors and fonts throughout the site, and making sure that you locate your social media icons in the same place on every page.

That ends this short, snappy video for higher education.

For more information, check out my free report, ‘How to ace your higher ed website’ at the URL you see here. [http://juliewuthnow.com/HigherEdWebsites]

Thanks for watching, and I’ll see you next time.

[Report no longer available at that link, but email me and I'm happy to send a copy! - Julie]



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